The market-led strategies of the past based on growing consumer segments with increasing spending power won’t cut it in a slower-growth global economy. J. Walker Smith, Executive Chairman at The Futures Company examines the economic backdrop and the way forward for businesses and brands. Increasingly,…
It increasingly looks like we’re reaching a watershed moment in online publishing. Programmatic technology has been rapidly adopted as publishers seek the fastest and most efficient way to offer their inventory to advertisers in order to maximise yield and get the best revenue return. Header…
Advertising’s being driven more and more by digital innovation, so it was great to see my favourite channel, cinema, hailed by John Hegarty at Cannes Lions this year as a fantastic medium. This led to comments in the press along the lines that good old…
With the new Premier League football season about to explode into action again, Get Me Media’s Pete Davis questions whether enough thought is being put into the name on the shirt. Most of the major clubs in Europe now have a shirt sponsor. It generates…
The founder of a fast-growing digital marketing and web design agency shares pointers on creating a great website and building an online presence Watch the video In today’s world, having an online presence is essential to the success of any business – and the focal…
THEY are the plastic containers used to transport millions of loaves of bread to supermarkets, corner shops and the catering trade across the UK every day. But in the first legal move of its kind in Scotland, the ubiquitous bread baskets are at the centre…
That’s what Acronis says French data protection supplier Acronis is making a big move into enterprise data protection with a comprehensive new software release, Acronis 12, a beefed-up marketing team, and a profile-raising one race-only sponsorship deal with the Toro Rosso Formula 1 Grands Prix…
For thousands of years, human society recognised four basic human needs: food, water, air and shelter. But in less than a decade, a fifth basic human need has emerged – data. Not a believer? …then just consider the following statistics: The number of connected devices…
The Brexit referendum vote has already caused the pound to plummet to 30-year lows on foreign exchange markets and billions of pounds wiped off share values. Socially, we’ve seen racist harassment and vandalism. There have also been the first signs of what a post-Brexit EU…
It’s no surprise that there’s currently a lot of debate taking place between publishers, advertising agencies and brands over how to curb the ad-blocking explosion. Much of the discussion tends to be focused on the quality of advertising content and how it is presented to…