Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch’s co-founder, Tom Barnett, says that, for the right publishers, now’s the time…
Collective’s 2016 UK Online Video Advertising Market Report finds that less money is being allocated to the traditional pre-roll format. As the UK online video advertising market continues to mature, advertisers and buyers are moving away from a focus on larger, traditional pre-roll video towards…
With competition intense, new restrictive legislation and the unknown Brexit effect, charities are busy combining brand awareness with fundraising, writes our columnist. From handling the tension between funding and branding to getting consumers to give rather than just take part, charities are facing more marketing…
53% of global organisations use two common, but unsuccessful methods of wiping data, according to a report by Blancco Technology Group. The improper data removal and poor enforcement of data retention policies creates the ideal conditions for data breaches to regularly occur. Data is still…
Stuart Taylor is the Founder of PerfecTone and one of the UK’s most respected training and fitness experts, so we wanted to tap into his expertise and see if our tall work outs should be tailored to our extra inches. Taylor is best known for his TV roles,…
A digital agency based on Fleet Street has launched a free print magazine covering technology news. Web design and digital marketing agency CHC Digital will distribute 10,000 copies of new quarterly title Faraday at 10 London Tube stations, with the first edition due out on…
A CITY bakery has been ordered to pay a £2,000 fine for using another company’s baking equipment without permission. Mr Akhlaque Ahmed, trading as Windmill Bakery out of Relton Mews in Eden Street, was originally taken to court by bakery equipment company Bakers Basco in…
LONDON: The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure. In a Warc Best Practice paper – How…
As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. With a seemingly infinite number of creative formats, data targeting, publishing options and measurement…
A Wolverhampton-based sandwich maker will have to take a bite out of its profits after being landed with a £7,000 court bill for using bread trolleys without the necessary permission. Bakers Basco manages a pool of around three million bread baskets used at various plant…