Businesses that are not prepared for GDPR are risking far more than hefty fines, a panel of data protection experts have warned. The event, organised by lead generation company Lolagrove on 25 May, tackled some of the biggest questions the industry has around GDPR….
Despite the fact that the media is constantly buzzing with stories of successful ransomware attacks, the general public in the UK is largely unaware of the threat. Backup experts Acronis polled Brits, and in their report it says that 60 percent of respondents would not…
Acronis International GmbH announced the latest product comparison report from MRG Effitas Ltd, a UK-based independent IT security research company that provides a range of efficacy assessment and assurance services. The report conclusively demonstrated that Acronis True Image 2017 New Generation is the most advanced…
Mar-tech startup develops precision marketing technology that enables brands to tailor advertising creative to individual consumers in real time and deliver hyper-personalised campaigns at scale Brands and agencies can now personalise their digital advertising for individual consumers thanks to a revolutionary new dynamic creative and…
Video on Demand. It’s yet another digital medium brands and broadcasters think is fine to use to regurgitate serial TV ads to an audience in a completely different frame of mind from the one that’s watching the gogglebox. If people have a different mindset, the…
AN INJUNCTION has been put in place to stop a Halal chicken factory wrongly using bread baskets and other equipment. Bolton Halal Chicken Ltd has been ordered by Manchester County Court to stop using the equipment, belonging to the company Bakers Basco and its membership,…
Hi James, please tell us about the serial entrepreneur behind StreetPR. I would describe myself as a bit of an alternative entrepreneur; basically, I’m an adrenaline junkie with a strong passion for motorbikes. So much so, that a few years back I took a year…
Megan Goodwin, Director, Interactive Rights Management shares her thoughts on London as a smart city and the hurdles it faces. Controlling the crowds Digital consultancy IRM (Interactive Rights Management) is working with a number of European cities and cultural bodies on exploiting apps and other…
Network Rail, GWR and Heathrow Express brought in specialist experiential agency Blackjack Promotions, working in partnership with Magnet Harlequin, and Paddington Bear to help spread the love around at Paddington Station in the run-up to Valentine’s Day 2017. The ‘Love Paddington’ festivities saw Network Rail,…
Mar-tech startup develops precision marketing technology that enables brands to tailor advertising creative to individual consumers in real time and deliver hyper-personalised campaigns at scale Brands and agencies can now personalise their digital advertising for individual consumers thanks to a revolutionary new dynamic creative and…