The biggest lesson of the past year is that everybody is looking for radical change. That’s why Trump won: Clinton offered incremental improvements, Trump offered change. Brands still haven’t realized this: they focus on minor tweaks and operate incremental course corrections. It’s worked before, why…
Pioneers of new industry sector Viztech are taking the neural network technology behind iPhone X’s facial recognition system to a whole new level to deliver a range of applications including video detection to solve the growing crises in online extremist content and brand safety. David…
Ben Harrington, Managing Director at BlueSocial offers 4 tips for businesses using social media to manage customer service. If you bought a product or paid for a service 20 years ago and there was a problem with the product or service you probably either personally…
Young entrepreneur, round-the-world motor-biker and big ball of fire James Rix, founder of StreetPR , lays down the things he wishes he’d known when he was first starting out. It’s advice for anyone planning to start their own business or wondering how to grow it beyond the…
The space beyond airport customs and security checks is a foreign land for many brands and retailers, says Fiona Tindall, Head of Domestic Retail, Blackjack Promotions For the world’s airports, retail revenues are becoming increasingly more important – according to the latest figures from research…
Deciding on your marketing agency partner on cost alone is not just a false economy, it could damage your brands, says James Rix, Founder, StreetPR. I’m ALWAYS surprised when clients talk to me about price first. I’m also always surprised when they choose their agency based…
There is still a lot of education that needs to be done to make such attacks less effective. On Tuesday, October 24, 2017, a new ransomware sample called Bad Rabbit hit Russia, Ukraine, Turkey, Germany, Bulgaria, USA, and Japan. Russia and Ukraine were hit the most as the…
Marketers love early adopters of new technology. They focus huge amounts of energy on them – which makes economic sense, as they’re usually the pathfinders and even evangelists for the mass of consumers who will follow their lead. Where some marketers may be missing a trick, however, is in only ever looking at early adopters and…
Hybrid cloud data protection vendor Acronis has extended its agreement with cloud distributor intY to cover the complete portfolio of Acronis data protection and storage solutions in the EMEA region. Services including Acronis Backup Cloud, Acronis Files Cloud, Acronis Access Advanced and Acronis Access Connect…
Book publisher Faber & Faber saw an almost instant sales boost on Amazon from a chapter sampling campaign at a recent concert at London’s Alexandra Palace, suggesting members of the audience were so enthused by what they read that they ordered a copy of the…