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KLPR @ WORK news, thought and inspiration - page 27

Top tips: 4 ways to keep your customers at the heart of social media

Top tips: 4 ways to keep your customers at the heart of social media

Ben Harrington, Managing Director at BlueSocial offers 4 tips for businesses using social media to manage customer service. If you bought a product or paid for a service 20 years ago and there was a problem with the product or service you probably either personally…

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Blackjack uses geo-tagging to deliver enhanced brand ambassador performance

Blackjack uses geo-tagging to deliver enhanced brand ambassador performance

Specialist staffing agency Blackjack Promotions has invested in the latest geo-tagging technology to ensure maximum impact from brand ambassadors. Developed by AXLR8, the technology integrates with the experiential agency’s booking and rostering system via staff’s smartphones. An app makes it quick and easy to see…

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Could AI facial recognition combat insurance fraud?

Could AI facial recognition combat insurance fraud?

Insurance fraud is big business. Last year, some 125,000 claims were detected in the UK, worth £1.3 billion, according to research by the Association of British Insurers. But could a new generation of AI (Artificial Intelligence) powered face and behaviour analysis software apps help detect…

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Is the digital ad industry turning a content corner?

Is the digital ad industry turning a content corner?

We live in an age of hyper media consumption. Whether as individuals or businesses, never before have we been presented with so many ways to communicate with each other.  People now have access to constant communication and, in the digital landscape, a seemingly never ending…

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Is soccer on TV match fit?

Is soccer on TV match fit?

Soccer on TV needs to up its game to keep viewers engaged if it is to survive in the digital age. It’s time for soccer clubs, sports broadcasters and producers to start thinking outside the penalty box and the goggle box, argues Megan Goodwin, joint…

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Grow your brand, don’t just tighten the noose

Grow your brand, don’t just tighten the noose

The big retailers’ festive ad campaigns show the power of telling an engaging story, but Time Inc’s UK trading director says brands need to remember that storytelling isn’t just for Christmas. It’s fair to say that use of data has transformed the media landscape over…

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Reaching the ‘selfie-aware’ – how brands should approach students

Reaching the ‘selfie-aware’ – how brands should approach students

Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes age.  Today’s students are students of life and they are way ahead of previous generations. They are more self-conscious than ever – or…

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Blackjack strengthens airport market research offering

Blackjack strengthens airport market research offering

Airport staffing, travel retail and experiential marketing specialist Blackjack Promotions says it has seen a “massive growth in demand” for market research services during the year to date, as clients focus on understanding how passengers use airports. In recent months, Blackjack has been awarded new…

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Acronis True Image backup fights ransomware with AI

Acronis True Image backup fights ransomware with AI

Acronis True Image software will use machine pattern learning to stay ahead of potential ransomware attacks by detecting suspicious behavior before files get corrupted. The software attempts to detect suspicious application behavior before files are corrupted. “Before, with Active Protection, we detected changes in files. We…

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Acronis Access Advanced Brings Sophisticated Security and Precise Control to Mobile Data Sharing

Acronis Access Advanced Brings Sophisticated Security and Precise Control to Mobile Data Sharing

Acronis, a global leader in hybrid cloud data protection for business and consumers, today announced the availability of Acronis Access Advanced 8.0 — the latest version of mobile file access, sync & share solution for enterprises. Acronis Access Advanced 8.0 introduces new features designed to increase…

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