Why brands should care about the next cohort after millennials, plus four strategy tips to think about. Marketers around the world are focused on how to reach millennials. But the real drivers of change over the next decade or so will be their younger siblings and…
Air travel needn’t be so daunting for those with disabilities after Heathrow Airport and Nescot College have worked together to create a new area and identification system for passengers with extra needs Heathrow Airport and Nescot College are working towards changing the airport experience for…
Here’s an interesting insight uncovered by Kantar Futures, a consultancy within WPP media and marketing research arm. While the news is filled with stories about discriminatory behaviour by law enforcement, more people in this country experience discrimination while shopping. That’s obviously a real problem for…
Digital disruption is transforming industries, and the music business was arguably the first to be impacted and has transformed the most over the past two decades. Major music labels were supposed to be facing extinction at the hands of digital insurgents; yet today they remain…
To succeed in the 21st Century, successful enterprises will be nimble: tracking the major trends reshaping their markets; adapting to face complex operating environments; and being flexible in the face of uncertainty. They will think more broadly about innovation too: pushing beyond incremental improvements to…
Anglo-French digital innovation agency Interactive Rights Management (IRM) is creating mobile apps targeting Parisian tourists and is offering luxury brand partners the opportunity to reach culture and food lovers from around the world via sponsorship opportunities. The tourist apps are being developed following IRM’s recently…
Computer vision innovator WeSee has launched a unique and powerful AI-based technology that can process, search and categorise video, as well as still images, quickly and efficiently, handling information just like the human brain does but up to 1,000 times faster. It has enabled WeSee to develop…
LolaGrove CEO Robin Caller sends out a rallying cry for more affordable advice and technology to help Britain’s SMBs become compliant with the new data protection legislation for the sake of the economy. If there’s one thing about GDPR that’s grabbing the headlines at the…
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty. In the age of social media, life lived on smartphones and transformed expectations about the relationship between brands and consumers, retailers are finding new ways to connect with and…
Pioneers of new industry sector Viztech are taking the neural network technology behind iPhone X’s facial recognition system to a whole new level to deliver a range of applications including video detection to solve the growing crises in online extremist content and brand safety. David…