Brand ambassadors can deliver real benefits for health and wellness brands – and for consumers who want to change their lifestyles for the better, says Dorian Payne, Head of Operations at StreetPR Health is big business, and not just because we’re still in the season…
In recent weeks, there’s been a fair bit of light shone of the practices of Social Media influencers and bloggers. There was the story of the Irish blogger who admitted to fixing a brand partnership competition so that her family and friends won the prizes…
OmniServ, the airline and airport assistance services provider, has in partnership with the airlines at Heathrow deployed nearly 100 new ProMove Sling devices across the airport’s terminals, aimed at enhancing the level of care offered to PRM (People with Reduced Mobility) passengers. The ProMove Sling…
Steve Millward, General Manager at Bakers Basco looks at how reusable packaging is integral to reducing waste in the food chain. Cauliflower steaks have been all over the news recently. Basically, they consist of two slices of cauliflower in a plastic tray, with a plastic…
This year brands must reboot their approach to digital advertising to make the most of an industry in flux, says Time Inc. UK’s Digital Strategy Director Paul Lowrey. Last year marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement,…
UK sports need to add a bit of American magic to deliver real value for fans beyond cutting ticket prices, creating a deeper, more memorable day out for the people who matter most, says James Rix at StreetPR You’ve got to hand it to the…
Specialist staffing agency Blackjack Promotions reports that it has invested in the latest smartphone ‘geo-tagging’ technology, to improve staff deployment and return on investment (ROI) for its clients. Ensuring that brand embassadors are delivering activity in the right place at the right time is key…
Megaport Limited, a global Network as a Service (NaaS) provider, announced the launch of Megaport Cloud Router (MCR), a virtual router service that enables customers to rapidly and privately connect at Layer 3 without the need to own or manage routers or physical infrastructure. By…
Heathrow on Dec. 18, announced a multi-million pound package of investments and tools to improve the travel experience of passengers with disabilities and mobility restrictions at the airport. The number of passengers requesting special assistance at Heathrow is rising at approximately 8 percent annually, with…
Frequently end of year predictions go too far – yet last year’s didn’t go far enough, says John Zanni, president of Acronis. The fact that four key topics dominated 2017 was no surprise, but few people predicted just how far they would go… Ransomware While…