Brand ambassadors, face-to-face marketing and experiential activations can deliver major benefits for restaurants and fast-food chains, driving footfall and engaging new audiences, says Dorian Payne, Head of Operations at StreetPR In the hospitality industry, restaurants and fast-food operators are used to the idea of hiring…
Stadiums, venues and events organisers need to up their game if their offer is to appeal to millennials, says Dorian Payne, head of operations at StreetPR. Marketers usually presume millennials only communicate via digital channels – but while it’s true that they love their mobiles…
A high-powered panel, hosted by Time Inc. UK and including Sir John Hegarty and senior figures from eBay, Domino’s Pizza and Karmarama, explored issues around brand building in digital and mobile channels as part of Advertising Week Europe, taking place in London. Artificial Intelligence and…
In the stampede toward e-commerce, digital marketing and in-store technology, are we forgetting the power of the personal approach? Hamilton Sargent, account manager of Blackjack Promotions, finds out more Whatever the trends gurus may be saying about how gadgets will run our lives for us,…
Consumer trust in media is falling by the week, to the point where some of us feel a bit like polar bears, looking frantically on as the Arctic ice cap melts away. Ideally, we need the media equivalent of the Paris climate accord to reverse…
Paris has been offered a unique opportunity to show the world that it is both a historic center of culture and sports at the same time a modern, innovative and thoroughly 21st century digital “smart” city. You might not think of Paris as being a…
Rather than continually striving for technological advances, brands should shift their focus towards how their products and services can enhance the social relationships of consumers, says J. Walker Smith of Kantar Consulting Despite a long history of using social engineering to drive efficiency, productivity and…
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and…
Aviation services provider OmniServ has recruited Samantha Berry in a newly-created role. She joins as head of innovation and regulatory compliance after spending 29 years with British Airways and four years with facilities management services firm OCS Group. While working for the firm at Gatwick,…
Bakers Basco is on a mission to help charities return bread baskets to their rightful homes. The business, which owns and licences a pool of baskets and dollies to bread manufacturers, explained that with an increasing number of retailers and food companies donating unsold food to…