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KLPR @ WORK news, thought and inspiration - page 21

Is the temporary recruitment model broken?

Is the temporary recruitment model broken?

The temp sector is currently far too disparate to the frustration of both hirers and contractors.  Although the growth of job sites has taken recruitment online, the industry has hardly been transformed by the digital revolution. That’s according to TempRocket’s Founder, Andrew Johnston. Speaking to Recrutiment…

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Birmingham Airport teams up with Blackjack Promotions for SkyZone relaunch

Birmingham Airport teams up with Blackjack Promotions for SkyZone relaunch

Birmingham Airport has enlisted the support of travel retail, staffing and experiential agency Blackjack Promotions to produce a series of family-friendly events and activities to celebrate the re-launch of its new look SkyZone area. The new look SkyZone, Birmingham Airport’s interactive and educational children’s play area located airside at gate 55,…

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Ethos Farm reaches final of 2018 Lloyds Bank National Business Awards

Ethos Farm reaches final of 2018 Lloyds Bank National Business Awards

Consultancy Ethos Farm has been shortlisted in the New Business of the Year category for the 2018 Lloyds Bank National Business Awards. Ethos Farm was set up by former Blackjack Promotions Managing Director Sally Alington last year and has offices in London and New York. The company’s services focus on…

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Campaign effectiveness comes down to great ads, not viewability

Campaign effectiveness comes down to great ads, not viewability

In the continual race to maximise viewability, brands and agencies may have forgotten one vital element: engagement. You might have a high viewability score, but if the way the message is presented doesn’t hit home with the right consumer, the campaign will underperform. Placing an…

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TempRocket ready for take off as the ‘Rightmove’ for temporary staff recruitment

TempRocket ready for take off as the ‘Rightmove’ for temporary staff recruitment

Revolutionary online start-up brings hirers, agencies and contractors together in one place to streamline the recruitment process for booking temporary staff  London, UK – July 2018 – A unique powerful online solution for booking temporary staff, TempRocket has launched today to create a one-stop-shop for hirers,…

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KLPR client WeSee features in the BBC

KLPR client WeSee features in the BBC

‘Facial recognition tech is becoming more sophisticated, with some firms claiming it can even read our emotions and detect suspicious behaviour. But what implications does this have for privacy and civil liberties?’ The BBC recently explored this topic in a feature article entitled ‘The cameras…

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Women: automotive brands don’t understand us

Women: automotive brands don’t understand us

The vast majority of women influence auto purchases yet most feel alienated by car companies, says new research from TI Media. Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car…

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If life begins at 40, is the travel retail market missing a trick?

If life begins at 40, is the travel retail market missing a trick?

Travel Retail marketers could be missing out on potential profits by ignoring older passengers, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Looking at the marketing that goes on in most Duty-Free areas, you would be forgiven for thinking either that air travel…

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Ex Time Inc. marketer Lisa Batty launches ‘Memorable’ events consultancy

Ex Time Inc. marketer Lisa Batty launches ‘Memorable’ events consultancy

The former Time Inc. UK Marketing Director of Advertising, Lisa Batty, has launched a new trade marketing consultancy dedicated to creating events with a ‘memorable’ twist. Her Co-founder and Chairman is ex Havas Media UK Group CEO Mark Craze. Drawing on their combined experience of…

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Blackjack boosts luxury sales training expertise in Ireland

Blackjack boosts luxury sales training expertise in Ireland

Blackjack Promotions, the travel retail staffing specialist operating at Dublin Airport and department stores across the city, has partnered once again with Penny Blake Associates (PBA). According to Blackjack, PBA are experts in training luxury brand retail personnel to boost its client services offering in…

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