Awareness of the Volkswagen e-Golf has leapt by 17% overtaking that of its competitors, such as Tesla and the Nissan Leaf, following a recent advertising campaign by TI Media. Meanwhile, purchase consideration grew by 22%, while those unlikely to buy the e-Golf fell by 7%. The aim of…
If you’re expecting a ‘Blue Peter’ style tutorial on how to turn a squeezy liquid bottle, some sticky back plastic and some felt into your very own cuddly unicorn, then I’d better explain (sorry if you know this already!) that a unicorn, in business terms, is a…
How many times have you walked to work and had to pull out your phone to check train times, or been mid-conversation with a friend and gone to look up restaurant options for a brunch you’re planning? Or have you been in a business meeting…
Airlines and airports should be welcoming disabled people – both as travellers and as staff, says Samantha Saunders, Head of Innovation & Regulatory Compliance at leading airport services provider OmniServ At OmniServ, we’ve started on a journey to become ‘Disability Confident’. If you don’t know…
Award winning beauty journalist and Beauty Director of ELLE UK Sophie Beresiner to join globally renowned lux-media disruptor BURO 24/7 in newly-created Beauty & Style Director role As part of its expansion programme to recruit exceptional talent, luxury techmedia company BURO.Global has appointed Sophie Beresiner…
New-style marketing group Crowdify, which has been designed to deliver the marketing needs of 21st century brands and fast-growth companies, has launched in the UK with an impressive roster of clients, including Tottenham Hotspur, NHS, ViaVan, HiyaCar, Modball and PureGym. A next-gen communications ecosystem built for the…
There’s no doubting the enduring appeal of the Middle East in terms of its retail potential. You only have to look at The Dubai Mall – 5.9 million square feet of shopping paradise, home to more than 1,200 shops – to understand why millions of…
Digital lifestyle content specialist Kate Stephens named Editor-in-Chief of BURO 24/7, signalling a new era for the globally renowned lux-tech destination BURO.Global has appointed Kate Stephens Editor-in-Chief and Global Editorial Director of luxury tech media brand BURO 24/7. Stephens will lead the creative and editorial vision for the…
Tobias Buxhoidt, founder and CEO of post-purchase communication specialists parcelLab, explains why penalising shoppers who are suspected of returning too many purchases is a premature move for most UK online retailers. The recent decision by online fashion retailer ASOS to review its returns policy with…
Despite the looming spectre of Brexit, VC investment in innovative tech-enabled companies has continued to flow into the UK. Rajeev Saxena, Managing Director of Velocity Capital Advisors, explains why the country needs high-growth tech businesses now more than ever, and why Britain needs investors to…